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Research to connect
The Laboratory of Integrated Marketing and Communication of the Department of Business Administration of NKUA is active in carrying out educational, research and professional work on topics directly and indirectly related to the academic subject "Marketing Management".
Team
Members of the Laboratory are both distinguished Academics in the field of Marketing and Business Administration in general, and experienced market executives with long successful careers in the business arena. The goal of all members is to offer, through the laboratory, superior educational, research and consulting work for the promotion of Marketing science in the country.
Chairman at Ogilvy
Economics & Political Sciences in the National and Kapodistrian University of Athens
Professor in Applied Econometrics
Department of Business Administration, NKUA
Associate Professor
Marketing School for Business & Society University of York
Visiting Professor, Department of Business Administration, NKUA
Visiting Professor, Department of Business Administration, NKUA
Associate Professor
Dept of Business Administration, University of Piraeus
Senior Lecturer
Department of Business and Management Liverpool John Moores University
Lecturer in Marketing
Department of Media and Communication, Erasmus University Rotterdam, Netherlands
Postdoctoral Researcher
National and Kapodistrian University of Athens Department of Business Administration
PhD candidate
Department of Journalism & Mass Communications, Aristotle University of Thessaloniki (AUTh)
PhD Candidate
Department of Journalism & Mass Communications, Aristotle University of Thessaloniki (AUTh)
Events
The Laboratory serves the educational and research needs of the Department of Business Administration, as well as the National and Kapodistrian University of Athens in general, in the broad field of Marketing. SHOW ALL EVENTS
16.05.2023
The first Summer School of Corporate Sustainability & Responsibility, organized by the Department of Business Administration of the National and Kapodistrian University of Athens
16.05.2023
A public meeting, focused on ‘The application of marketing on ecotourism related businesses’, took place on Thursday the 12th of January 2023 at the Athens University History
Research
The research activity of the Laboratory focuses, among others, on Strategic Marketing, Integrated Communication Strategy, Digital Marketing, Sports, Cultural and Political Marketing, Social and Environmental Marketing and Brand Product Management.
16.05.2023
Segmentation in political marketing seems to be a very useful tool and takes new instructions in the age where the social media is playing a crucial role for political parties.
16.05.2023
Developing a personal brand in the world of social media is a new trend. Existing literature examines how professionals, actors, athletes, influencers can utilize social media platforms to build
Visiting Experts
The Laboratory develops collaborations with other laboratories, research centers, institutes, as well as organizations abroad with common scientific goals both for the implementation of international collaborations and for the joint claim of international research programs.
